Search engines keep on optimizing their search ranking algorithms to provide the best customer experience. Website optimization is all about delivering value to an internet user. That’s why website optimization is crucial in this day and age.
One of the main determinants of optimizing your website to drive more traffic is using backlinks. Backlinks are one of the best ways to prove that your website is credible and a reliable source of information for your audience. People have started using backlink checkers to do the same. Here’s your complete guide to using one.
What can you do with a backlink checker?
A backlink checker is essentially a tool that provides you insights. Once you have these insights, you can use them to change your strategy and drive more traffic to your website. But what kind of insights does a backlink checker provide?
A free backlink checker provides the user with different types of information. A free backlink checker can help you gain knowledge about your competitors, the quality of your backlinks, and the performance of each of your backlinks compared to other content on the internet. If you use it correctly, you can build a brand new strategy with it.
Start with a competitor analysis
Your strategy depends on the type of your business, services provided, products, and your area of expertise. Accordingly, your keywords are optimized to increase the relevance of your content to the audience. In such situations, a competitor can be a great yardstick of measurement.
Many backlink checkers can quickly tell you about the performance of a competitor’s backlinks. If their backlinks are tracing back to your niche, your competitor may have grabbed a massive chunk of your audience. However, the best part is that you can gain it back.
With these insights, you can inform your content marketing team that they need to improve upon the quality or quantity of the content they’re providing. You can even provide examples of your competitors to help your team know what type of content is currently resonating with the audience and start getting more traffic right away.
Use the backlink checker to improve your existing content
While your team works on new content, you should not be sitting idly in the meantime. You should focus your resources on improving your existing backlinks to improve SEO right away.
You can begin with spotting broken backlinks and start fixing them. Fixing broken backlinks is one of the most effective ways to know that you’re getting the most out of your existing content. Once you have a list of broken backlinks on other websites, you can contact them and have them replace the broken backlink with your working links.
A great backlink checker will do a backlink analysis on webpages and highlight broken external links so that you can fix them.
You can also input your existing search preferences and receive targeted opportunities. Hence, you can always have the information about potential incoming backlinks and start working on them to get in front of a bigger audience.